The word Safari is originally derived from the Arabic word Safar – meaning ‘journey’ and later from Swahili where the word Safari literally translates as ‘a journey, or an expedition.’ The word was picked up by European explorers, and later as tourism in Africa picked up in the 20th century the term spiraled. Today a Safari is generally synonymous with African wildlife viewing, game drives, and tented lodges or camps. While this perhaps hits on aspects included within a Safari, this all-encompassing definition falls short.
We define a Safari as an experience. It’s about being in nature. It’s about coming face to face with the beautiful, raw, often cruel, and overwhelmingly wondrous African wild. In a world filled with stress, disorder, 50-hour work weeks, and a McDonalds restaurant on every street corner; a true Safari experience helps us re-establish our connection with Mother Earth. It hits at the heart. The experience is one that is delightful, astonishing, uplifting, and heartbreaking. Like the faint smell left by a lover on your pillow, the African Wild calls, and a Safari is her way of bringing you back home. To experience the African Wild is to be present and to become aware of the beauty of our awe-inspiring planet Earth.
This is how we define a Safari, and this is what we at The African Wild want to show you.
Obviously every Safari experience is completely subjective, and we strive to create a range of different types of Safaris that cater to different needs and different people. We create Romantic Safaris for lovers, Big Five Safaris for wildlife enthusiasts, Adventure Safaris for thrill seekers, and much much more.
Our focus is primarily on Botswana because this is where we come from. The country is often referred to as the jewel of Africa, and the Safari options within Botswana are unbeatable. We know the country better than anyone and we hope to be able to share her secrets with you.